Physiopod
Website Design, Strategy
About The Client
PhysioPod, based in Geelong, specialises in providing comprehensive physiotherapy services tailored to women’s health, women’s sports, children’s health, and podiatry.
With a team of experienced and dedicated professionals, PhysioPod offers personalised treatment plans to support recovery, enhance physical performance, and promote overall well-being.
Their holistic approach combines expert manual therapy, targeted exercise programs, and cutting-edge rehabilitation techniques to achieve the best outcomes for their clients.
Committed to delivering high-quality care, PhysioPod has become a trusted provider in the Geelong community.
The Client’s Problem
The client engaged Propeld to modernise their website for ease of update and to be more conversion-focused. They also needed to clarify their brand messaging.
Their existing website operated on an outdated content management system, with a confusing information architecture that hindered user navigation. They were not able to update the content on the website easily and were locked into fundamental layouts for pages.
Their existing website struggled to clearly showcase their specialised services, lacking a distinct brand message that resonated with their target audience.
The site also underperformed in search engine rankings, leading to low visibility and poor conversion rates. A comprehensive overhaul was needed to better communicate their offerings and attract more clients.
The Propeld Solution
Propeld partnered with PhysioPod to design a professional and empathetic website that resonates with their target audience, utilising custom photography to convey authenticity and trust.
The site was developed with scalability in mind, allowing for easy updates and future expansion.
Key services were clearly identified and organized for intuitive navigation, ensuring users could easily find relevant information. Positioning statements were crafted for each service area, setting PhysioPod apart from competitors.
Conversion-focused user experience (UX) strategies were implemented to drive bookings, enquiries, and newsletter signups, resulting in a more effective online presence that resonates with clients and increases engagement.
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