Bellarine Community Bank
Video Marketing, Strategy, Social Media
About The Client
Community Bank Bellarine has been serving the local community for over a decade, and it has become a trusted and reliable partner for many individuals and businesses in the region.
Community Bank Bellarine is a branch of Bendigo Bank, operating under the franchise model. It is a community-focused bank that offers a wide range of financial services and products to individuals, businesses, and community groups.
The bank’s focus on the community and its commitment to social responsibility has helped it to build a strong reputation in the region.
The Client’s Problem
The Community Bank Bellarine faced challenges in effectively conveying its message and demonstrating its local impact to the Bellarine community.
Operated by Bendigo Bank, the Bellarine Community Bank lacks an independent website to showcase its contributions to the community. Additionally, the bank is not permitted to promote its services on social media, which significantly limits its ability to increase exposure and attract new customers.
There was a clear need to communicate the bank’s positive influence on local clubs and businesses through sponsorships and services.
Despite efforts on social media, their content received minimal engagement, resulting in the community being unaware of the bank’s contributions and the effort put into creating the content being largely unproductive. Their goal was to increase the bank’s exposure within their organisation’s limitations.
The Propeld Solution
Propeld collaborated with the Community Bank Bellarine to develop a comprehensive online social media strategy aimed at highlighting the bank’s positive impact on the community.
The strategy involved producing a series of videos and regular weekly social media posts that showcase the individuals at the bank as well as the local clubs and businesses in the region.
The initial video explained the bank’s commitment to giving back to the community and its significant role in shaping the region over the years.
We have created a series of videos featuring local sports clubs, school farming projects, charities, creative organizations, local businesses, and the bank’s staff members.
This approach has resulted in over a thousand percent increase in social media engagement, leading to greater exposure for the bank and a notable increase in customers.
