Barwon Edge is a hidden gem nestled on the banks of the Barwon River in Newtown, Geelong. Renowned for its contemporary and inventive approach to Middle Eastern cuisine, Barwon Edge offers a diverse dining experience that captivates the senses.

The venue features a sophisticated restaurant for those seeking a refined dining experience and a casual café that serves up your breakfast favourites, hand-crafted pizzas, and more.

In addition to its culinary excellence, Barwon Edge boasts several unique function spaces, making it the perfect setting for unforgettable weddings and events. The serene riverside location and commitment to exceptional service have earned Barwon Edge a stellar reputation among locals and visitors alike.

Propeld partnered with Barwon Edge to redefine their brand strategy, create a dynamic website, and produce engaging video content that showcases the venue’s charm and culinary innovation.

Propeld produced a a visually captivating and highly functional website that elevated Barwon Edge’s online presence, attracted diverse clientele, and seamlessly promoted both dining and events.

To achieve this, Propeld employed a phased approach, ensuring a swift launch while continuing to develop different areas of the business. The website showcased high-quality visuals and integrated dynamic content via Instagram, keeping the site vibrant and engaging.

Additionally, the website’s integration with Mailerlite enabled effective cross-marketing with their sister venues, Felix and Alma, driving bookings and increasing brand cohesion across the businesses.