Luxe Bus Tours
Branding, Website Design, Brochure Design
About The Client
Luxe Bus Tours redefines travel with its commitment to offering sophisticated, luxury experiences across Victoria’s most captivating regions.
Specialising in exclusive tours, Luxe Bus Tours combines elegant Mercedes vehicles with meticulously curated itineraries to deliver unparalleled comfort and style.
Our collaboration with Luxe Bus Tours involved designing a website that reflects their dedication to providing discerning travellers with bespoke journeys. From the coastal splendor of the Great Ocean Road to the vintage allure of the Yarra Valley, their tours are crafted to immerse guests in both luxury and local charm.
With a focus on small-group experiences, Luxe Bus Tours ensures every journey is personalised and unforgettable. Our strategy and design work has helped them present their premium offerings in a way that truly resonates with their target audience, enhancing their online presence and driving customer engagement.
The Client’s Problem
Great Private Tours wanted to expand into the small-group day tours market without diluting their reputation for high-end, private tours.
They needed a new brand and website that would appeal to a different audience while maintaining the same level of luxury and attention to detail.
The Propeld Solution
Propeld developed a distinct brand for Luxe Bus Tours, allowing Great Private Tours to target the small-group market while preserving their private tour clientele.
We designed a website that highlighted the unique, premium experiences Luxe Bus Tours offers, from scenic coastal drives to vineyard excursions.
Our work included the full brand strategy, website development, and brochure design, positioning Luxe Bus Tours as a leader in luxury group tours.
The result was a seamless and elegant online experience that resonated with their target market and drove engagement without compromising their private tour business.
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