LED Light Co
eCommerce, Website Design, Strategy
About The Client
LED Light Co is Australia’s trusted expert in vehicle lighting and communication technology solutions, offering a comprehensive range of high-quality LED lights and GME communication products.
Whether you’re tackling rugged off-road adventures or working in demanding agricultural environments, LED Light Co ensures you’ll never be left in the dark.
Founded out of a personal need for reliable lighting on 4WD trips, LED Light Co has grown into one of Australia’s first online shops for LED lights, building a reputation over the past decade for delivering top-tier products and exceptional customer service. Every product comes with a 12-month warranty and access to ongoing support, so customers can shop with confidence.
Propeld partnered with LED Light Co to develop a robust eCommerce website and strategy that highlights their industry expertise, supports customer engagement, and showcases their extensive product range. The result is a seamless online experience that reflects LED Light Co’s commitment to quality and customer satisfaction.
The Client’s Problem
LED Light Co’s previous website was outdated, non-responsive, and failed to provide a cohesive user experience.
As an established leader in LED lighting, they needed a modern eCommerce platform that could effectively showcase their extensive product range and deliver a seamless, customer-focused experience.
The Propeld Solution
Propeld transformed LED Light Co’s online presence by developing a fully responsive eCommerce website.
The new site not only highlighted their extensive product offerings but also provided an intuitive and engaging user experience.
With improved navigation, customers could easily explore the products, confident in their purchases backed by a 12-month warranty and ongoing support.
The updated website aligned with LED Light Co’s commitment to quality, showcasing their industry expertise and enhancing customer satisfaction. This strategic overhaul revitalised the brand’s online presence, making it easier for customers to find what they need, whether for off-road adventures or demanding work environments.
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